Keep it Local
Travlrr launched in late 2018 and is the world’s only premium curated content production platform built specifically for the Travel and Lifestyle sector. It’s a two-sided marketplace that connects brands, travel agencies and tourism boards with local film production companies – directors & producers, photographers, self-shooters and influencers. Utilising unique data and algorithm technology, Travlrr enables original and authentic content to be produced in an efficient and cost-effective manner.
Travlrr is intrinsically carbon friendly: using locally based teams cuts out the need to fly across the world to capture content. These locals also give brands the benefit of their local ‘know how’ and knowledge. Their purpose is to be the global premium provider of travel and lifestyle content whilst reducing the carbon footprint of the travel industry by using on the ground local talent – thereby reducing the need to fly teams to the required destination.
In 2020, Travlrr have set a target to offset 1,000,000kg and help businesses become carbon negative when it comes to the creation of video and ads for consumer marketing purposes.
Travlrr have also partnered with Trees for Life, planting 30 trees for every production brief commissioned on the platform. This is the equivalent of offsetting 7500kg of carbon emission, or the amount of carbon the average UK household produces in seven months.
Trees for Life was founded in 1986 by the visionary ecologist Alan Watson Featherstone. It seeks to restore the Caledonian Forest that once covered much of Scotland but is now reduced to tiny fragments. So far, its volunteers and partners have planted over two million trees – each raised from a local seed in its own nursery. The charity hopes to bring red squirrels, capercaillie, beaver, lynx and wolves back to their native habitats, and has already established an experimental population of wild boar in an enclosure.
Trees for Life is an inspiration for the thousands of visitors and volunteers who become involved in its projects every year, and through this partnership Travelrr are ensuring that the content they produce is not only authentic and high quality, but sustainable also.